* a faster development process once you're clear on the concepts
* along with conventions, a lot of configuration is possible
* the new class system makes it easy to build custom UI components and write maintainable code
* the new class system combined with jsbuilder/sdk tools helps you produce minimal js.
* many well done examples
* ComponentView and DataViews are kickass. saves many lines of code that you might have written for updating views otherwise
* many types of eventful data stores, and they talk REST out of the box!
* great performance on iOS in general
* our customers needed a lot of theming - we build our theming system on top of sencha's sass work. rolling out new looks = 10 lines of change for us :)
* free :)