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Comment by azlen | Hacker News Reader

I mean, fair. My first impression of the harry potter one was that it was some high-budget ad, but it's just some guy making weird mashups and exploring what's possible with AI. The balenciaga one just stuck because it was a perfect collision of familiar (harry potter) and uncanny (luxury fashion).

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It might be the cynic in me talking, but I doubt this wave of Balenciaga ads is just the outcome of a random guy overusing a set of parameters. It would be trivial to find any other theme to exploit, but this is too focused on a single brand and relentlessly pushing it's name. It's guerilla marketing no matter of where you look at it.

Do you have any proof? Everything about it seems like it's a naturally-occurring meme. Nobody pushed it until it went viral 2 weeks after the original video, and the channel has clear history of many different experiments that didn't go viral.

> Do you have any proof?

You only see a single and very specific brand name being pushed, and pushed relentlessly.

I repeat, this is blatant marketing even if it's a single person effort working pro bono. There is no way around it.

I have also seen Versace and Gucci versions, maybe some others I don't recall. I think they chose Balenciaga because the name itself feels kind of unusual and it fits the wizarding theme.

That being said, if it's an actual marketing campaign, then it's been quite successful at least in my case, as I never even knew Balenciaga existed before seeing these vids... Then I took a look at what they actually sell and promptly concluded I would never buy from them, even if I had the money lol.

https://www.balenciaga.com/en-us/trash-bag-large-pouch--whit...

There‘s no marketing conspiracy behind this. The Balenciaga meme is an homage to a quote from the first scene in the movie „Triangle of Sadness“. This scene contrasts H&M‘s commercial appeal with Balenciaga‘s contempt for the consumer. The meme even paraphrase the dialog from the movie.

It's not a single person working relentlessly. It's many different people doing one or two joke videos, not that much effort at all.

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