Why? In colo you’re usually not as concerned about density. We’re renting a chunk of rack space for a bottom basement price of $200/month and we can easily stick a router and compute / storage nodes with 64 TB of disk and boat loads of memory in that rented space; plenty for our needs without coming anywhere close to the power allocation.
When we were purchasing a few servers for our colo, we ultimately just went with AMD because the price per core was there. It ends up being less performant than an m2, maybe m1 ish.
Ultimately we’re a small market though. The ‘sexy’ thing to do is waive your AWS invoice size around at other hipsters during cocktail parties; not to own your own hosting even though you’ve paid for it serval times over. I don’t see this changing anytime soon.