I actually wonder if this will drive at least higher end consumers more towards the pre-Internet shopping word or mouth or personal experience approach to finding good products. For a while there the Internet allowed you to more easily discover and sort through new products and brands with a reasonable level of confidence so your horizons could broaden beyond products your friends and family recommended. Now the zone is so flooded with crap that the Internet seems less useful than it was 10 years ago for that task, which may lead to a reversion to more pre-Internet approaches to products, even if you might still buy it online.
The real untapped market could be a curated version of Amazon, with reviews you could trust and a high proportion of the products being legitimate brands you could rely on.