I like Apple products _in spite of_ that smug voice, not because of it.
Yes, the voice is clear and simple -- just like the products -- but I curdle when I read Apple's copy, and have empathy for the brand haters.
Yes, the voice is clear and simple -- just like the products -- but I curdle when I read Apple's copy, and have empathy for the brand haters.
I found those ads particularly offensive.