Substack’s increasing popularity on Twitter
Measuring the prevalence of Substack links on Twitter provides an important metric to determine the platform’s popularity, as authors often use Twitter to promote their newsletters to potential subscribers. Over the past few years, tweets which include external links to Substack pages, also known as outlinks, have increased demonstrably.
In 2021, the volume of Twitter mentions (including retweets) which included outlinks to Substack exceeded 6.08 million. In 2022, those mentions doubled to more than 12.6 million. In the first two months of 2023, mentions are already over 4.3 million.
This increase begs the question of whether the wealth of misinformation, disinformation and conspiracy theories on Substack – much of which has drawn countless paid and unpaid subscribers to the platform – violates the platform’s existing content moderation policies.
https://www.adl.org/resources/blog/antisemitism-false-inform...