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Heck, he could keep the substack exec team under a heavy earn-out as the new Twitter exec team and declare victory, and go back to playing with rocketry and sports cars. Just returning his attention to Tesla would probably increase his net net worth with the acquisition.
Instead he's taking the pettiest of all paths. I genuinely feel sorry for him at this point, it's got to feel awful right now. I don't understand why one of the world's richest people would willingly subject themselves to his Twitter experience. He can afford to let go his ego this one time, he has nothing to gain and nothing to prove.
I don’t love the precedent for a quasi media company. But there is strategic value in signalling that if you compete with him, he’s going to blow you out of the water. (And his retaliation is unsavoury but fairly fought. Twitter has no monopoly. And Musk didn’t mobilise his adjacent companies.)
https://twitter.com/elonmusk/status/1604588904828600320
This is probably brinksmanship to get Substack to pay more to twitter.
Another way of interpreting that signalling is that everyone should gang up and stomp him so that he doesn't continue to pick the group off one by one.
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Also, I am a drop in the ocean but all this makes me want to side with substack. I wonder if engagement happens like that, where you amplify your usage when a bully takes actions like Musk. Maybe thousands of drops like that move the needle significantly for substack.
What this means is that given Substack’s announcement of the Notes feature, Twitter is both reacting to reduce Substack’s reach on Twitter as they are still in the middle of relaunching a newsletter competitor.
Either way, it would just make sense for Twitter to just buy up Substack since Substack failed to raise money from VCs and is desperately raising money from crowdfunding at mounting losses and no release of their 2022 financials.
Is twitter trying to get rid of journalists?
Afaik, Twitter doesn't have a competitor to substack
Perhaps Musk meant to call himself a Free Speech Authoritarianist.