They did not need to dumb it down or cut corners anywhere. The early releases of ChatGPT and Bing Chat showed they literally put unmodified SOTA models in the hand of users with no price tag attached. These AIs were known a long time ago but only to some people, remember how a bunch of billionaires suddenly got concerned about AIs a year or two ago? I bet they got early access to these LLMs. But only by scaling it up, they can explore the deeper depths of these models and discover new emergent abilities and realize actually how much progress they had made. Before people didn't really expect an LLM to play chess and simulate world models. Now they just found out these things are probably closer to AGI than they thought and the progress bar got pushed forward.
Basically my rant is that current progress was made over a long time and people just didn't really realize how far they have come until they opened it up to the public. I would not expect too many surprises in the future on the scale of ChatGPT again. If I am wrong though then we will actually start getting serious candidates for an AGI.