[1]: https://sifted.eu/articles/paypal-tops-european-downloads/
[0] https://ecommercedb.com/news/paypal-usage-around-90-in-europ...
[1] https://ecommercenews.eu/top-3-payment-methods-per-european-...
But I question the accuracy of these stats - I would expect to see SEPA wires and direct debit being significant everywhere, Multibanco and MBWay[0] in Portugal, TWINT in Switzerland, giropay in Germany, etc
Also, even if they are accurate, they rank Joe's homemade soap shop the same as a major retailer, and don't consider how many customers actually use each payment method.
I don’t actually know anyone who uses PayPal for anything but purchases outside the EU. Virtually all payments for online shopping here in The Netherlands are done using IDEAL (which is a system shared by all banks). When I lived in Germany, I did most online purchases through IBAN (you basically give your account number, do a 1 cent verification transaction and it is linked).
At any rate, IDEAL is so much better than dealing with all the PayPal crap or using credit cards. Select your bank, scan a QR code, confirm with Face ID and done.
I am far, far from a PayPal fan but the ability to seamlessly deal with merchants across the globe from you seems like a pretty good value add. And again, you didn't dispute why PayPal is so popular in Europe.
For local, in person, transactions my experience tells me the ratio of Debit vs Credit has to be in the order of 10 to 1.
Again, that’s just my experience living in Italy in not a huge city.
But Europe is definitely not homogeneous so other people will probably have a differente experience.
As for getting paid by people across Europe, in my 10+ years as a freelancer I never had to rely on anything different than SEPA direct transfer.