It's funny, back in the 90s I disliked Microsoft and thought they were inherently culturally opposed to open source. But big corporations really just follow their business incentives when it comes to open source.
It's not like Meta "loves to be open". But they would hate a world where all the powerful AI development happened on one of the big clouds. Imagine if every researchers used some closed-source API from Google or Azure or AWS. Meta would try to hire some AI people, and they'd be like, ugh if we take the job we have to use this weird Facebook-specific thing. (<cough>Flow</cough>)
So, supporting PyTorch and providing open source models is just a good business strategy for Meta. I'm glad to see it.