Or you standardize the equipment to match certain characteristics. The only reason to continue tweaking the equipment forever would be that you want to sell clubs. Shouldn't it be about individual performance and technique?
But if they change the course, that won't affect me. I (and others like me) will never get to play at Augusta but those who do get to play, will continue playing there.
So win win?
Want people to upgrade more frequently?
Tweak the definition of a 7 iron so 10% of clubs become illegal.