Sure, but the current model is just ridiculous. 290 or so CHF* is probably less than the procurement bureaucratic overhead in a large corporation that bases an entire line of business on a given standard, yet is prohibitive for hobbyists and many open-source projects.
A more reasonable model these days would probably be a per-seat license for an entire segment of the ISO library. As it is, I don’t even know if a given standard would actually be useful to have for my work, companies need to decide which employee(s) to license a copy for etc…
* I’m surprised it’s not billed in special drawing rights.