As someone 8 years sober from social media, I’m convinced the benefits of banning it would far outweigh the cost.
FB, Instagram, TikTok, but also Google search, and every ad supported site.
Not WhatsApp or the chat services, interestingly.
I wouldn't advocate for a ban on alcohol, it's much too ingrained in culture and too easy to make, but I hope that society some day gets to the point that it rejects it, much like we reject huffing shoe polish.