I think the primary innovation is that they can distribute money in a way that is analogous to how attention is distributed. Getting that money from their ad business strikes me as a temporary necessary evil. I hope that the long term plan is to get people to recognize that a non-ad-funded-web is a better web so that we just pre-load our BAT wallets with $10 each month with the idea that it'll gradually go to the content creators as we browse.

It's a bit of a leap from where we are today, but if anybody can make a culture shift like that happen, it's the content creators united behind a common cause. They're influential by definition.

Also, in a soon-to-be-dominated-by-LLM's web, I think a steady trickle of BAT contributions to your site might be a reasonable component in a scheme that suggests to you that I'm a human user. Sure, bot makers can fake such a history, but it would be expensive for them to do so at scale. Hopefully something ZK something can be done to allow for this in a way that doesn't require me to also make my browsing habits public.

I mean... their could ask people to pay for a quality product that protects their privacy and keeps ads out of their faces.

You know, the old fashioned concept of making a product worth paying for and asking people to pay for it. And... I know this one is going to be even more controversial, use real money instead of inserting crypto into the mix for no good reason.

Why is that? Capitalism forces them?