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schiffern

>I thought trademarks were based on market and context?

They are.

Monster Energy holds trademark SN 97273630,[0] which covers:

"Downloadable virtual goods in the field of beverages, food, supplements, sports, gaming, music, and apparel"

...among many other things.

[0] (basic search for 97273630, change "field" dropdown to serial number) https://www.uspto.gov/trademarks/search

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Since when is "beverages, food, supplements, sports, gaming, music, and apparel" a field?

They're different categories. When you register a trademark, you specify which categories the trademark applies in. Those are the ones Monster chose.

An interesting side-note -- a company actually has to be using the trademark in commerce in the specified categories in order to qualify for trademark protection. This implies that Monster has products on the market of each type in the list.

>They're different categories.

I quite agree, which is why I'd expect them to be referred to as fields rather than field.

They apparently have a video game series - Monster Energy Supercross 1-5: The Official Videogame. https://en.wikipedia.org/wiki/Monster_Energy_Supercross%3A_T...

Owned and developed by Milestone I believe.

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