https://en.wikipedia.org/wiki/Backcountry.com#Lawsuits
glad this dev is fighting and hope they win. i get the deal with trademark protection but seriously, this kind of shit is beyond inane.
It’s an exaggeration, but you have to be genuinely afraid to found a company with Apple in their name. “Apple Farm” might get sued by Apple.
There should be a better process that involves a neutral party reviewing the claim and do sanity check if everyday names and items are used, before it actually becomes a lawsuit.
But instead we let the bullies win, because they have the money.
Not quite as satisfying as Ian Hislop's letter to James Arkell (https://news.lettersofnote.com/p/arkell-v-pressdram) but still good.