Sure, everyone ought to do what they can to better themselves. That's for another comment, because the question was, what is it about America that has literacy skills at such a shameful level.
It's not Brad's fault that he can't read good. It's not Chad's fault that he hasn't picked up a book. These hypothetical kids are 6, 7, 8 years old.
That's on us, and our willingness to allow their home lives to be miserable rather than pay for mental health supports and education as a society.