> Attract bright engineers and waste their potential. Undersell the difficulty of the project to management; oversell the project’s usefulness. Tell management it’s “almost complete” until they scrap it.

People at every level of the organization, from the top-down, have done this since forever. The -10x engineer will choose a language that they're fascinated by, but have no production experience with, and then spend most of the budget building libraries that they assumed already existed in the ecosystem. "Almost complete" becomes "almost ready to start".