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There are many non-tech hurdles; The most significant to me being that the most reputable journals are behind the paywall, and academics is all about reputation. My organization, the Public Knowledge Project (http://pkp.sfu.ca), provides all the tools needed for academic publishing, but we're only recently getting some serious traction.

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Hey that is cool that you are with the PKP. I stumbled across your Open Journals project last year. I think I was looking for academic journals covering economics in Nepal and one of the only ones I found was using your system. I was pretty excited about the open journal concept but I agree that prestige and reputation are huge barriers that will be difficult to overcome. The most promising areas might be niche journals covering new areas.

Yes. The obstacles are primarily cultural, not technical. You need to impedance match both simultaneously in order to break in, and ??? to seriously disrupt the entrenched players.

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