That’s a very good point.

And that’s actually a third thing I learned from selling this course: selling people the outcome works better than selling the product.

One of the reasons why my startup isn’t there yet is because I focus too much on trying to sell the product, and almost never mention the outcome (in reality, I’m not even sure what that is). With my course I did the reverse and it worked better.

I don’t plan to take any drastic decisions about my startup, just experiment and see how it performs. But I appreciate the heads up.