b) property managers can't afford this service. Property owners can--but there aren't that many people or corporations that own hundreds or thousands of units in the single family rental space. It makes distribution and scaling particularly challenging unless you target third party managers. Your average rental property owner in the US rents out fewer than 2 units.
Our customers are almost entirely third party managers, not the property owners. Property management generally gets a bad rap, but the truth is, these are extremely low margin businesses. They have this great pain where they want to provide good service to renters and owners, but they simply don't have the resources to do so. Our current business model is the best vehicle we've found to be able to deliver 4.8/5.0 star maintenance service to renters (and getting better). We want to make it easier for property managers to deliver great service. The feedback we get from the hundreds of thousands of renters on our platform makes me feel like we are providing a valuable service. I, for one, would rather rent in a place that has a program in place that ensures my maintenance calls are answered and will offer specific guarantees for service.