Just like they worked it out with figma right? Surely they won't be overtaken by an upstart and have to pay $20 billion for it?
Firefly is absolutely underwhelming. Its been 10 months since Dalle 2, and it is just a slightly improved version of Dalle2 (With just as bad censorship filters). Adobe clearly only started their generative AI project only after Dalle 2 was released. Otherwise you would expect their internal team to have far more polished results.
Like, who exactly is a user of firefly at this point? You'd work far faster just copy pasting images from Midjourney into photoshop, than trying to wrangle firefly to produce good results. If you want strong control, SD is the answer. If you hate AI, you won't use it at all. Adobe will barely get feedback data.