Typical google seemed to think a politics and business problem was actually a technical one and then give up completely when it was clear they would actually have to make a real business investment to get what they wanted.
... still. It's unfathomable why they stopped. They could have singlehandedly created a new semi-national ISP, and they could have sold it off by now to focus on their core competency of launching new increasingly irrelevant messaging apps, rewriting GMail in slower and slower ways, and of course challenging the world, by boldly going where noone has dared going before, dropdown-by-dropdown sub-account-by-sub-account day-by-day they are inching closer to opening the gates of the insanity dimension, and the moment will come when God will get fed up because he/she can't find the fucking property/website/account in Google Analytics...