No, this could change how you use Facebook. A doodle doesn't do that.
That said, this is somewhat interesting to me for 2 closely related reasons:
1) I like to know how the "big boys" think and it's entertaining to see the moves they make competitively.
2) Since the "big boys" are so influential, the moves they make could in turn affect my business decisions in the near future.
The Ticker, specifically, proved to be a huge surprise, with click-rates higher than the regular click-rate of a Facebook Ad!