There is no "staying out of" politics or just "remaining neutral" on topics (edit: the context here is "when doing business with the one of the belligerents of a conflict, an oppressive regime and so on. Not universally).
Not taking a stand for one side in a two sided topic means taking the other side. Either you are pro gay rights or against it. Or you are pro democracy or against it. Or you are openly against the Russian invasion of Ukraine or you are against it - whether you are silent or not. so long as you do business with or in dictatorships. This applies to any tech company as much as it applies to FIFA or anyone else.