Luxury brands usually do better than people expect during a recession, surprising to see. Apple product prices are far too high for the struggles of the working poor or proletariat to notice. Apple's always been a 1%-er aspirational purchase and that income sector is doing fine.

The problem I've seen WRT apple is techie type people see specs and salivate over the numbers, but the subjective experience of this years products is no different than the old products for the general public. Not even styling for conspicuous consumption sales. My wife's friendd with this anesthesiologist's wife, and her response to the new products fits the above; aside from numbers she doesn't understand or care about, there's nothing exciting about the latest model year, so she's not buying.