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It's still stupid. It costs Apple a minimal amount extra to vastly improve the utility of their devices with 16GB RAM and 512/1TB drives by default. But they're cutting corners here in search of product segmentation and profit, so much so customers will genuinely be suffering because of their choices.

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It's pain because not only the CTO option is quite expensive, but also CTO models aren't sold and discounted well at market.

Does it matter what it costs Apple? The locksmith only takes ~5minutes to open a lock and yet...

Yes, the way consumers perceive your pricing matters. If you lose a key, you need to call a locksmith; it's rare that someone needs to buy a new apple laptop.

Is it rare? There are so many startups that come and go and they buy laptops (new) for employees...

Sure, and their options include literally everything else on the market, including older macbooks. You're missing the point by a mile.

What's your point? That it doesn't hurt Apple's bottom line so why not?

Cost of materials should not dictate the final price. There's always a lot more to it.

Well yeah, it does matter. People aren't buying them at the current price point.

They aren't buying other laptops either. It's a market problem.

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