Ask HN: Feedback on my valentine's day promo page?
I'd appreciate any feedback but especially any low-hanging-fruit that'll likely increase my conversion rate. Marketing suggestions also welcome.
http://knottablenecklaces.com/Valentines-Day/
http://knottablenecklaces.com/Valentines-Day/
I think you need to improve the flow i.t.o getting the majority of the content above the fold.
For example, I would: Reduce the heart image size slightly and save it at the same resolution (it's too big - loads slow)
Rethink your selling points (next to the heart) Wear it formally or casually - as opposed to? Bend to your will? Wear them differently? Get them by Valentines day = call to action? ----- Things you need to bring to light is; the fun factor (shape it anyway you please) the hip factor (it's shiny, formal during day, snazzy at night ~ shape to fit) the perceived value factor (will mostly be from testimonies ex. I wear it all day)
The Get it by Valentines day should be a summary introduction to the products on sale, ex.
Order now or before Saturday, 11 February to receive your gift on or before Valentines Day. (Note the keyword) (Followed by 3 columns, 1 for each product with a templated design with 'Add to Cart' underneath them)
Doing the above, your testimonies (perceived value) will raise above the fold.
Just for some added value, your links ex. in the footer should look differently from normal text.
All the best, hope you make a ton of sales (don't forget to attract attention)