The site is not accessible through .tv domain, but .com domain is working and redirects to http://www.firstrow.tv/

According to http://en.wikipedia.org/wiki/.tv the .tv TLD is administered by Verisign.

EDIT: strangely enough, www.firstrowsports.tv is still working (I'm connecting from Europe, so there might be caching involved), but firstrowsports.tv redirects to the ICE notice.