We rarely eat fast-casual nowadays despite being voracious consumers when we were in our early 30s. Our kids don't eat it (so we need to cook separate meals for them), and there's less infrastructure built up around making sure parents never need to go into the restaurant.
I feel like McDonald's has always served the families-with-small-kids demographic - it started in the baby boom and then massively expanded as the baby boomers were themselves having kids. To the extent that the fast food industry is seeing its customer base decline, it's probably because fewer people are having kids. It's likely that childless couples didn't eat at McDonalds in the 80s and 90s either, but being kids then, our only experience tended to be with other families that had kids.
There were consecutive months this summer where I could get a Spicy McCrispy (Big Mac pricing), a large fry, and any size soft drink for $2.14 with tax, across two transactions 15 minutes apart... every. Single. Day. Or I could get exactly what I might’ve wanted - including a shake - for about $13 and change.
If you want a good deal, you, “play the game.” You can order from a Domino’s and pay $50-60 for two pizzas delivered. Or you use the in-app coupons, pick it up yourself and pay $16.
For $13+ I’d rather cook real food at home for that money. For $2.14? Yeah, I’m up for that.
Also, if you're familiar with race conditions, you can double use promos.
The state of your average McDonalds site has extremely little to do with the corporation.
https://www.cnbc.com/2023/03/20/mcdonalds-big-mac-prices-sta...
I think most people here grew up with the idea that McDonald's is cheap junk food, but I grew up in a country where it was not, and so my expectations are different.
Many American chain restaurants are commoditized in America, but are not elsewhere.
In the Bay Area I can get 2x breakfast sandwiches and a large iced coffee for $6.29, taxes included, which is pretty damn cheap. Their Big Macs are regularly 2-for-1 in their app, and accumulate rewards.
I dislike the trend of harvesting all this data using apps, but I also don't really get fast food unless pressed for time.
You’re referring to just offers and rewards right, not an across-the-board special set of app prices?
McDonald's had cheap, fast, and good "quality." Now it is no longer cheap, it is no longer fast, and expecting a burger properly put together will only set you up for disappointment.