So people driving new Ford vehicles won't be able to get weather/emergency information in the Rockies/Sierra's (and others I'm sure) along with the vast stretches of I-70/80 (and likely more) that don't have any services for long stretches. Granted the primary user for these broadcasts are over-the-road truckers who likely have other options, but it's also handy to tune into an AM station to hear the weather and road conditions when there's no usable cell service.