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PR.

Maybe to pay homage to Steve Jobs? Otherwise, I dunno.

Less tax impact.

http://en.wikipedia.org/wiki/One-dollar_salary

Probably to receive stock options in compensation. Sergey Brin, Larry Page and Eric Schmidt have also done the same. They seem to be exempt from payroll taxes in the United Sates.

[1]: http://www.sec.gov/Archives/edgar/data/1288776/0001193125060...

Sometimes the explanation is more optimistic than that--sometimes the CEO is rich enough it makes little difference. E.g. John Mackey (Whole Foods CEO) switched to a $1 salary because he felt he no longer needed to work for money [1].

I mean, think about it: Mark owns over $10 billion in Facebook stock--he makes over a billion dollars by pushing the stock price up 10% (or loses over a billion if the stock drops 10%). Either way, a $15 million salary would be fairly insignificant...

[1] http://www.businessweek.com/bwdaily/dnflash/content/may2007/...

it also aligns the CEO's best interests with the best interests of the shareholders since both are being compensated the same way.