We somehow have this belief that the "market" is some immutable law of nature like say, gravity. The "market" is based on behaviour, albeit behaviour that is heavily manipulated and controlled (somewhat invisibly - complicity or otherwise - to, seemingly, most people). We acquiesce and, when life is good for us, ignore the fact that we have to the power to change our behaviour and our beliefs and values and, thus, the market. But that will take hard work over time and much sacrifice. And so it goes ...