A protest is _supposed_ to disrupt, in order to get the world at large to look at injustices which have conveniently been ignored under the status quo. The _whole point_ of a protest is to stop business as usual, and attempt to change it.
What drives a person to protest? It is a desperate measure for people who have been failed by society at all other turns. What drove them there cannot have been some trivial matter.
While it takes a significant amount of dissatisfaction among a significant section of the population to create a protest - so it's probably not something "a small minority is overly excited about" (also, "overly" by whose standards? Yours?) - does it _matter_ whether it's a majority or minority that's protesting? Is a tyranny of the majority the kind of world you're after?
To try and keep up "business as usual" in the face of its systemic failures is to try and Band-Aid a gaping wound. It's on the same level as installing benches unsuitable for sleeping, rather than tackling homelessness.
It's not planking up your windows for a hurricane. It's holding an umbrella in one and hoping that nothing will change. It's the epitome of short-sightedness.