If the “normal way” of doing things worked then Twitter wouldn’t have been in such a bad state when he took over in the first place. An unconventional approach brings more risk but can also end up being worth it.

Would I do things differently if it were up to me? Sure, but it isn’t, and I can at least appreciate that they are trying to move quickly & try different things. I’m reserving my judgement for whether or not this approach works in the long run.