Isn't it a problem if the CEO of Twitter doesn't care about his/her tweets, and the general public doesn't care either?
And far more important things than worrying whether said tweets are popular or not.
If the general public cares about the CEO’s tweets, then necessarily there will be a danger that the death of the CEO will ignite a crisis in the general public; e.g. Steve Jobs at Apple.
The producer is not the star.
I never suggested the CEO needs to be the star tweeter. What I am saying is that the CEO needs to be a tweeter, i.e. personally invested in his/her company's product. Companies with CEOs who don't give a shit about about their product/users tend not last long as "immortal entities".