As someone who hated being in the SQL world and couldn’t figure out why until years later when I found out about graph databases, here’s one big shift:

Graph database store true relationships.

The R in RDBMS and the concept of relationships by primary keys are lies (imo). They lead people away from what true relationships can be. Databases like Neo4j are not about doing any sort of PK or join or merge-before-query. Looking up by connection is the fastest way to find information. If your RDBMS had one table for phone numbers, one for email addresses, one for first names, one for last names, one for street, and so-on it would take huge amounts of time to query to find all the detail for a single person. With a graph database it takes a small amount of time to find the first bit of info (let’s say phone number since it’s easily sorted), and then every other bit of linked data is essentially free.