This is the kind of user-hostile, maximum-profit-at-all-costs thinking that is absolutely ruining various aspects of our society, economy, etc. Just like streaming services, where it's absolutely clear that people are happy to pay a reasonable monthly subscription for on-demand access to all the shows they like (see: Netflix several years ago), but the content
owners are just horrified at the thought that they don't get both every drop of revenue they can possibly squeeze out of every customer,
and absolute iron-clad control of the experience from beginning to end.
I don't care if it's "rational" behavior for the business; it's disgusting and shouldn't be allowed. The good of society should always come before increasing profits even higher for already-massive, already-highly-profitable companies.