Shouldn't it be opt in?
Shouldn't it be opt in?
The dark patterns used to trick people into opting in need to end. I religiously opt out on every GDPR banner, but even I've accidentally opted in sometimes because the button layout is intentionally designed to be confusing.
Once you've bought a smart TV, it shouldn't really be any of Roku's business what you watch, but you basically have to airgap any brand of "smart" TV to avoid data collection.
Cars are much more computerized nowadays, so it would not be a stretch to imagine they have data harvesting software somehow (especially in light of Volkwagen's emissions test cheating); but if I've bought a car, it's mine, so why allow that? And then there's Ford's idea to have self-driving vehicles drive them back to the dealership if you miss a payment, which is a lot less time-gracious than missing utilities or anything like that.
The last time I paid for a laptop with Microsoft on it I still got ads shoveled in my face, and of course there's all the telemetry to deal with. Apple had that drama a few months back with people not being able to launch certain apps because some connection to their servers wasn't being made that would allow it, and Apple products go for premium.
It would seem rather prudent to assume that if you buy a product and it is electronic, there is probably some mechanism to transmit data to the manufacturer, because IoT and profit and why the fuck not.
While there is an argument for a product needing a revenue stream to survive, paying for a product clearly does not save you from ads and data collection. The company is there like Bilbo Baggins, holding the One Ring, and asking itself, "After all, why shouldn't I have both revenue from the customer and the ad revenue?"
This form lets people object to the use of their data for a legitimate interest.
Legitimate Interest is supposed to be used for thinks like fraud prevention, not for added value things like highly target advertising that requires building a profile of a user.
I don’t think it’s going to end well for Meta.
1. They want to show personalized adverts
2. So they collect and process the data to do so
3. And therefore because they've collected the data, they must be allowed to show personalized adverts.
Aside from it being complete nonsense, the contention is around the 2nd point. They should NOT be allowed to collect and process the data for that purpose without permission, which EU courts have repeatedly stated.