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This is kind of a dramatic way of thinking about it. Then again this post is from a company who apparently “fixes every kind of churn for you”

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Author here. You'd be surprised how many founders / operators I've spoken to over the past two years who work so hard to avoid discussing cancellations. At the core of it, they're hurt and scared by it. So yeah, it is dramatic. It's a very human phenomenon.

I think it's really interesting to look at what innate aspects of our humanity that made total sense 10, 20, 30k years ago (e.g being hurt by rejection) can negatively impact our modern lives, and how we can try to push past them.

Can we look past innate human characteristics? Isn’t that like saying we can thrive without a brain?

Do we avoid acting like animals or memorize shared memes that make it ok and help us ignore it; like believing confession erases all sin? Do we just chant “we’re not like those smelly apes” while piling shit into landfills and the ocean so we don’t feel like those apes?

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