Just visited Flatiron building a few days ago. There’s scaffolding covering the front and sides, are those renovations being done by the existing owner?
Getting to stay in an iconic building? And getting to brag about snagging a skinny triangle room? And the location on Madison Square Park is ideal.
Definitely hope it winds up that way. I could totally imagine Ace Hotel buying and running it if they didn't already have a location just a few blocks north. There's got to be another boutique urban hotel brand though?
As for "boutique" urban hotel brands, I think it's a fad lately, even within the major hospitality groups - the Hilton Curio and Marriott Autograph sub-brands specialize in these kinds of things, and Westin / W used to operate a lot of these kinds of properties too.