Am I dumb or is this article pseudoscience?

The AirBNB example is horrible. I've worked on ranking side of a very similar hotel aggregator app. Certain pics are boosted because users click on them more, the AirBNB hosts then see this and make their house more conforming to the top pictures. A few cycles of this and you've got complete homogeneity. Same with Instagram Models, Youtube thumbnails, Book covers etc.

I want to point out a key difference. It's not that people like a specific thing, it's more that a kafkaesque algorithm boosts specific traits. People realize this and start to mimic those traits.

The infrastructure arguments falls flat because creativity requires money which most buildings have scarcity of. So they mostly follow the cookie cutter model.