> Sure, you can design electric toothbrush branding that "stands out", but it's probably going to result in less sales. Because most people don't want to express their unique personality via their electric toothbrush, they just want a nice slim white object that blends into their sink area.

I’d generally agree with you here but there are exceptions. The company ‘Liquid Death’ is yet another company selling water, but due to their branding and viral marketing have made drinking water seem ‘cool’.