It might seem obvious, but you can find probably hundreds of claims in HN comments over the last couple of months about how this would not happen. Chatbots would invalidate the search business model since "there won't be ads". That idea never seemed to make much sense, and now there is proof that chatbots will indeed be monetized with ads, except even more intrusive ones.
Can you find a single comment claiming that chatbots would not have integrated ads? I recall this being discussed at length from the start.
I am one of the fools who believed they wouldnt go the advertising route and have commented as much. To me it does not make sense to monitize this product for ads because it muddies the waters of truth and an ad free or local run LLM could easily destroy their business because no one has true loyalty to open ai.
Why is this assumed to be an issue of intentionally 'injecting ads into Bing Chat', and not just a side effect of parsing Bing search results that may include advertisements that have always been there? The later seems much more likely, and they are even explicitly marking info coming from ads as such.
I feel like the difference is about the product. On search engines its like you are browsing a catalog or magazine. You know what is an ad, and there are many options to choose from. With a Chatbot it is more similar to talking to a person where they give you a direct answer to your question (instead of just handing you a piece of paper with a bunch of options). I think the format makes all the difference. You expect when you are talking with a "person" to be given un manipulated information. You don't expect this person is taking money in the background to influence what is said. You do know politicians purchase advertising too??
What they will hopefully invalidate is the junk content sites business model. Just a personal preference but I would like to see all those companies go under and make more room for those creating content because they truly care about the subject or have a mission related to it.