It was about simplicity, it was easy to make sound. To draw to the screen.
It was about accessibility. Computers with it would boot right to a basic prompt. To use a computer was to program, and you were certain to naturally be exposed to programming and learn by doing rather than in a classroom.
It was also about the fact you could easily open up other programs and read and modify them, much like older fashioned web and HTML.
That's why these new basic projects fail so often. Python is simply better, and the ease of use of modern computers and phones means that the push basic used to have is just gone.
Basic is being able to hear your data when you play it on a tape. It's about being able to cheat in your game by changing the code. It's typing code in from magazines and making games in math class. It's warm and fuzzy and you just can't bring it back.