With the model's weights open to people, people can do interesting generative stuff. However, it's still hard to train the model to do new things: training large language models is famously expensive because of both their raw size and their structure. Enter...
LoRA is a "low rank adaptation" technique for training large language models, fairly recently published by Microsoft (https://github.com/microsoft/LoRA). In brief, the technique assumes that fine-tuning a model really just involves tweaks to the model parameters that are "small" in some sense, and through math this algorithm confines the fine-tuning to just the small adjustment weights. Rather than asking an ordinary person to re-train 7 billion or 11 billion or 65 billion parameters, LoRA lets users fine-tune a model with about three orders of magnitude fewer adjustment parameters.
Combine these two – publicly-available language model weights and a way to fine tune it – and you get work like the story here, where the language model is turned into something a lot like ChatGPT that can run on a consumer-grade laptop.