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On the other hand, we balance health hazards to the public against economic activity.

"Minimal risk while still permitting economic growth / treating disease" vs "no risk"

It's fair to apply the same standards to internet companies. A hyper efficient Amazon has social benefits.

(That said, I agree that the optimal point for Amazon and most internet companies is a lot stricter than how our current laws are enforced)

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This clearly falls into "fraud waiting to happen" rather than "minimal risk" though. It's fairly simple to treat Amazon as the actual seller and just hold them liable if there is false advertising. There's a difference for a Shopify type system that gives individual sellers their own storefront or Ebay where the seller is clearly communicated, but Amazon often obscures the seller info and represents itself as the seller so it seems fair and reasonable.

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