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I'm planning on using bootstrap for some personal projects, not because I'm lazy, but because I'm a backend developer by trade (and practise) so I don't have much experience in front end design.

At least bootstrap appears to give you a framework to build something legible and good looking rather than the hacky CSS that I usually put together and weep about

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I understand this perspective, believe me I do (I'm the post author). I'm also a back-end developer with very little design know-how. However, my point is just to bring awareness to the idea that design should be part of the product creation process. There are just way too many Bootstrap sites appearing. In fact, many solutions to problems that startups are working on can be solved with better design, but I think Bootstrap encourages us to come up with solutions that fit in a particular design model.

How many projects have you used bootstrap for? I just completed two very different projects using it and never felt bootstrap was "owning" our design decisions.

The Googlebot doesn't value design. You need content above the fold. Sorry but my startup needs organic growth, as I don't have millions to flush down the AdWords rabbit hole.

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