making buying higher priced items easier to stomach. This is clearly targeted to people with good credit.
The commercials for Apple Pay have me thinking the exact opposite.
* People with good credit don't need to manage their monthly credit payment. They simply pay it all off.
* People with good credit also don't really need to apply for an emergency credit card (unless they happen to forget their wallet).
My impression is many of these products are akin to loan sharks. They loose/break even on "good" borrowers, but make loads on people who are "so close" to being able to fully repay.