It's iOS/Mac only which makes it a non starter in most of Europe. We're 70% Android here.

But anyway I'm not looking for the next chat app anymore.. there's already too many. I bridge everything to matrix now to have everything in one place. WhatsApp, signal, telegram, discord, slack etc. I don't want to use this new thing until a bridge becomes available to it and some of my contacts prefer it as their main contact method. It sounds like this is a long way away.

Found this thread by searching "hug" because it seems like we (or Daring Fireball) successfully hugged it.